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The money will come in especially handy for b8ta (good luck spell-checking that one), which earlier this year announced a hook-up with Macy’s (which helped with this latest financing) to create such store-within-a-store projects through its "Built by b8ta" program. The first, Market@Macy’s, opened this past winter, and both sides are saying there are many more to come as the program expands and develops. B8ta has also worked with Lowe’s on pop-up experiments with a smart-home shop called SmartSpot. And

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